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Narrative Craft: Audience Research

The Vulnerability of the Signing Table
For authors, the book signing table is the most intimate and necessary stage of commerce: the moment where the private act of reading meets the public reality of the transaction. On December 6, 2012, at the University of Sunderland, this professional boundary dissolved violently.
A 64-year-old woman, Sandra Botham, a former Top of the Pops audience member, approached Val McDermid, one of Britain’s most successful and respected crime novelists, under the pretense of an autograph, then threw a bottle of ink directly at her face before fleeing. (Well, she didn’t flee exactly, she “walked away” but stayed in the building long enough to be detained.
The irony of the incident is rooted in the triggering work: it was not a fictional thriller that provoked the assault, but Val McDermid’s 1993 non-fiction book, A Suitable Job for a Woman, a study of real-life female private investigators. The attacker, Sandra Botham, believed the book contained passages that personally “besmirched her and her family,” demonstrating that even objective analysis can be read as a personalized attack.
This documented incident reveals an uncomfortable truth: when our words resonate too deeply—or are misinterpreted as a personal slight—the quiet stories we write can sometimes come looking for us in the real world. McDermid, a master of crime, unfortunately had become the victim of a crime at her own event.
The Micro-Story: When Personal Interpretation Becomes Public Assault
The facts are clear: Botham was later convicted of common assault, receiving a community order and a restraining order. What makes this a pivotal case study for authors is the motivation. The ink attack was not about literary criticism. The ink was a highly symbolic weapon—a violent attempt to stain or “mark” the author with the perceived damage of her own words.
The Unsecured Stage of Public Events
Book signings and readings are designed to be open, accessible spaces where authors and readers connect. But this openness also makes them vulnerable spaces where anyone—including people with strong personal reactions to the work—can directly approach the author.
This illustrates the most significant vulnerability for authors: the unsecured boundary of the public event, where the emotional, subjective power of the text physically confronts the creator.
Managing the Emotional Payload
The McDermid incident argues for the necessity of physical and professional safeguards to manage the emotional payload that authenticity can create.
The lesson here is that an author’s duty to create honest, resonant work must be balanced by a professional strategy for personal safety. The critical advice is not to censor your themes, but to secure your stage. Precision in risk management—understanding the potential triggers in your non-fiction analysis or fictional themes—is more powerful than broad, generalized “meet and greet” advice.
The Author’s Security Audit: Managing Risk Without Retreating
For any author, journalist, or creator writing on controversial or sensitive topics, the McDermid case offers a clear warning and a practical guide to professional safety.
Pre-Event Security Planning
Work with venues that have clear security protocols and staff trained to handle disruptions
For potentially controversial topics, consider discussing security arrangements in advance
Have a designated staff member or companion who can intervene if situations become tense
Check the Signing Material: As seen in this case, sometimes the physical item being signed (in this case, a Top of the Pops Annual that referenced Jimmy Savile) can introduce an unexpected, volatile element. Be aware of what is being placed in front of you.
2. Setting Physical and Communication Boundaries
The Buffer: Use a moderator for Q&A sessions to filter aggressive or overly personal questions, placing a verbal buffer between the author and the audience.
Prepared Responses: Have neutral, polite, prepared responses ready for aggressive questions that attempt to blur the line between your personal views and the content of your work. (e.g., “That’s a complex topic, but my focus for this discussion is on the research in the book.”)
THE STRATEGIC PERSPECTIVE
Think and plan ahead:
Questions To Get You Started:
1. What themes in your work might trigger strong personal reactions in readers, and how might you prepare for those conversations?
2. Where is the line between being accessible to your readers and maintaining necessary boundaries for your safety and well-being?
The documented evidence from the McDermid case shows that while violent incidents are rare, the emotional impact of writing can be profound. The opportunity for authors is to acknowledge this power while creating structures that allow for meaningful connection in safe, respectful environments.
For further insights on this topic, please explore: The Collision of Narratives: What Happens When an Author’s Research Becomes a Family’s Trauma
